Skip Navigation Accessibility Statement

The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

Two people speaking in a broadcast
Decorative Jellyfish Overlay

Cision Content Services

Use our award-winning creative team and innovative content strategy services to amplify your story in any medium—and promote it to every channel
Cision Content Services is a full-service video and content production house that serves the gamut of clients, from Fortune 500 companies needing enterprise creative services, to startups and small businesses looking for short promotional videos. Our media strategists, writers, producers, graphic designers, and post-production artists will bring your story to life with live-action video footage or B-roll, 2D or 3D animation, infographics, motion graphics, and so much more.

Tell your story with compelling, engaging, unforgettable content

Video Production Services

Video and animation have proven power to increase audience engagement, lead generation and sales. You shouldn’t miss out on this impact just because you don’t have the resources to create high-quality video content in-house. 

Cision puts a professional, award-winning video production team at your disposal. Whether you need an animated explainer or a live-action documentary, a single promotional video or a full video library that engages your customers for hours—Cision has the expertise, the capacity, and the artistry to deliver the content you need, when you need it.

Schedule a Consultation
Video Editor
Office meeting

Work with award-winning video artists

Our innovative team has garnered more than 100 awards for live action video, 2D and 3D animation, motion graphics and PSA production.

Go as local or global as you want

Stage a single shoot in your home office, or multiple shoots in locations around the world. Our global production resources can handle it all. We can even produce content for bilingual audiences.

Leverage your existing multimedia assets

We’re experts at refreshing existing video content with audio-only sound bites, or with new content captured with traditional or remote filming methods.

Count on a full-service approach and state-of-the-art execution

We handle every step of the production process, from concepts and storyboards to the shooting, video editing and other post-production. Our content production team creates the high-quality deliverables you would expect from a world-class creative agency—and keeps you on the leading edge of visual communication.
Person on radio
Quickly amplify your story to a national TV and radio audience

Satellite, Radio and Virtual Media Tours

Virtual Media Tours let your spokesperson reach a large audience quickly—with back-to-back television, radio, or online interviews on top outlets, over the course of several hours in a single day. It's the ideal format for amplifying special events, product launches or campaign kickoffs to your target audience. And you can customize your tour to prioritize target markets, including nationally syndicated and local shows. 

Choose a Virtual Media Tour (VMT) to have your spokesperson participate in interviews with TV and radio stations across the country, via satellite, without leaving their home, using Zoom or Skype as the intermediary.

Leverage decades of media relations expertise
Our team produces more than 200 media tours every year. We’ll work together with you on everything from initial consultation to audio and video production services, media notification and pitching, and post-event reporting.
Create follow-on content for future promotions
Every engagement includes production of a generic interview you can repurpose in subsequent marketing and PR efforts.
Optional talent procurement
If you need a spokesperson, we'll find and contract with the right one through our extensive talent agent partnerships.
01 /01
Decorative Jellyfish Overlay
Byrna Tech Logo
David North
CFO, Byrna Technologies Inc.
Our marketing people are wowed by the Visibility Reports. We are seeing record sessions on our website that, at first, we thought must be an error, but we now realize are due to the Christine Chiu MNR. The CEO is thrilled.

Get more from your existing content— optimize it for social

Social Video Distribution

Because you invest significant time, energy, and resources into creating content, you need to maximize ROI from every content channel—including social media, where video consistently outperforms every other content format. With Social Video Distribution, our award-winning video team transforms your existing content—press releases, blogs, white papers and more—into a compelling, social media-optimized video that’s guaranteed to drive more views and greater engagement on Facebook and Instagram.


Professional production support for your live on-site or virtual events

Event Expertise

Whether you need teleconferencing expertise to support an earnings call, an experienced producer for your next webcast, or a skilled team to broadcast your event on Facebook Live—our event production team will ensure a professional presentation, and a flawless experience from start to finish.

Press microphones
Decorative Jellyfish Overlay

Generate more visibility and engagement for your multimedia assets

Multichannel News Release—only from Cision

A Multichannel News Release (MNR) combines your press release and up to 6 multimedia assets—video, images, audio and more—into a single, Cision-created and hosted, branded landing page experience focused on your story and message. Then we provide:

  • Distribution of your content across PR Newswire’s industry-leading extensive audience generating network, including full national wire transmission to thousands of websites, media outlets, and journalists, with guaranteed placement on 200 local broadcast media websites via Cision-exclusive partnerships
  • Opportunities to extend promotion of your content to international outlets and influencers
  • 10,000 landing page views, guaranteed
  • Lead generation features that drive traffic to your website and social media channels
  • Posting of one video to YouTube, Vimeo or the video portal of your choice

MNRs get your content greater visibility with your target audience, and more social media engagement from influencers and customers. It elevates your press release to a powerful, sharable pitching tool.



A Multichannel News Release plus Native Articles on websites your target audience trusts
MNR Pro adds paid placement of your press release as a native article on relevant websites, and native ads promoting the article on other high-traffic pages within those sites. Amplify your story with guaranteed publication and 150K guaranteed impressions on the web sites your target audiences follow and trust.


MNR Interactive

News your audience interacts with
MNR Interactive transforms your news into engaging quizzes, flip-books, ‘live’ charts and more. Your audience will spend more time with your news, and you’ll gather more data on the information and experiences that interest them most


MNR Deluxe

An engrossing audience experience
MNR Deluxe combines all our MNR options—branded multimedia landing page, paid placement, and interactive content—into a single seamless experience that keeps influencers, journalists, customers, and prospects engaged from start to finish. It's a complete content marketing strategy for your news, in one package.

What our experts are saying

AI in PR & Comms: Trends to Look Out for in 2024

AI in PR & Comms: Trends to Look Out for in 2024

AI Trends 2024: What's Ahead for PR and Comms?

AI Trends 2024: What's Ahead for PR and Comms?

3 Questions PR and Comms Pros Need to Ask About Human-AI Collaboration

3 Questions PR and Comms Pros Need to Ask About Human-AI Collaboration

Generative AI: Where Will It Take Us 10 Years From Now?

Generative AI: Where Will It Take Us 10 Years From Now?

PR Newswire's Guide to Boosting Engagement Through Paid Content Placement

PR Newswire's Guide to Boosting Engagement Through Paid Content Placement


Cision PR and Communications experts take the time to understand your strategy, goals and challenges. In partnership with you, our team will recommend the optimal solution to help you understand, influence and amplify your story.

Incorrect Information? Clear the form

By submitting your information, you agree that Cision may use your information to contact you with marketing communications (newsletters, webinar invitations, event invitations, product information and educational resources). For more information, please see our Privacy Notice.