Domain Authority is a metric developed by Moz that ranks websites from 1 to 100. The higher the Domain Authority score, the more likely a website will appear at the top of search engine results. When evaluating your earned media mentions, domain authority can be a helpful indicator of how likely your audience will find an earned media article if they search for your brand.
Impact scoring ascribes a metric to how strongly an article influences your target audience. It looks at how often and what position your brand is mentioned, the reach of the article and how it resonated with your audience to provide guidance on if coverage is helping reach your goals.
Automated share of voice analysis can be conducted on all media channels, so you can evaluate your brand, products or messages against your competitors in as few as three clicks.
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