Start with an audience of earned media content and retarget them with paid media. This leverages an already informed audience who are more likely to engage and convert, plus tracks details of earned media's influence.
Drive targeted audiences to earned media deemed to be both credible and trusted, leading customers indirectly to your brand. Track how website visitation and engagement was affected by this paid media traffic.
Access the next revolution of paid media optimization by obtaining audiences exposed to third party earned media content related to your brand. Paid media teams can then take action on these customers in order to truly interweave paid and earned efforts.
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