Start with an audience of earned media content and retarget them with paid media. Reach interested, mid-funnel leverages an already informed audience who are more likely to engage and convert, plus tracks details of earned media's influence.
Drive targeted audiences to earned media deemed to be both credible and trusted, leading customers indirectly to your brand. Track how website visitation and engagement was affected by this paid media traffic.
Access the next revolution of paid media optimization by obtaining audiences exposed to third party earned media content related to your brand. Paid media teams can then take action on these customers in order to truly interweave paid and earned efforts.
We all intuitively understand the power of earned media, but Cision helps us prove it. We have seen tremendous results leveraging Cision Impact to identify and retarget earned media audiences. Edelman’s Performance Communications clients are experiencing 3-5x increases in click-through rates (CTRs) and generating up to 12x in return on ad spend (ROAS) by reaching an incremental, high-value audience for paid activation.
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