Prioritizing Communications to Support Promotion of Public Health Efforts
Despite the fact that the Center for Environmental Health has been around for more than 25 years, they found themselves struggling to raise awareness of their programs, educational materials, and advocacy work. Part of the issue was that they originally didn’t have a dedicated communications department available to help spearhead consumer- and agency-centric initiatives.
One of the first decisions made by Emily DiFrisco, the newly appointed Senior Director of Communications, was to consult with Cision about potential communications solutions that could help them increase their reach and track the results of their public relations efforts.
CEH had been relying on Excel and spending a lot of time doing manual tasks to keep a record of their media contacts. New efficiencies were necessary to advance the organization's mission and goals.