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The 2024 State of the Media Report

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What is a Press Kit And How Can You Use it For Promotion?

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The term press kit is used often in the trade show industry, but, with the new digital age what does a press kit entail? Caterina Lui, senior customer content specialist for Cision PR Newswire’s trade show division discusses a question facing those new to the trade show industry – what’s a press kit?

In this video, Lui explains:

  • What a press kit is
  • How they are used
  • And the qualities to look for in a successful online press kit service

An online press kit hosts your company’s product information, white papers, news releases, logos, images, videos and other supporting materials and will be available for the media and interested business leads, 24/7.

Visit Virtual Press Office (VPO) to learn how they can promote your news to extensive, industry-specific international media lists and send you reports containing data on how viewers interacted with your press kit content.