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The 2026 State of the Media Report is here: We surveyed 1,800+ journalists to find out what they really want and need from PR professionals.
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Webinars & Events

GEO: Owning the AI Summary

AI-generated search summaries are no longer an emerging trend – they are actively reshaping how brands are discovered, evaluated, and trusted.

This webinar will show you how to operationalize and measure AI visibility, and how to ensure your brand is included, quoted, and trusted in generative search.

What you'll discover

The GEO tactics your comms team needs to make now to earn AI search visibility

How earned media, owned content, and AI visibility work together to build authority

How to influence LLMs with the E-E-A-T framework and well-structured content

Countering misinformation across AI platforms with authoritative information

The metrics that matter when benchmarking AI search visibility

Meet the speakers

Glenn Frates
Glenn Frates
Regional Vice President,
PR Newswire
Jeff Hicks
Jeff Hicks
Chief Product & Technology Officer,
PR Newswire
Scott Newton
Scott Newton
Director, Solutions Consulting,
Cision

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