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GEO: Elevating Brand Visibility in the AI Search

Our experts explore how AI is transforming search and why this matters for your brand's visibility on GenAI platforms. Watch the presentations below.

The new search landscape, LLMs and what this means for PR

Alistar Wheate, Principal Solution Strategist at Cision

  • What is Generative Engine Optimization (GEO)? 
  • How can we influence LLM responses? 
  • The marketing funnel in the new search paradigm

How to use Trajaan for PR & comms

Scott Newton, Director, Solutions Consulting EMEA at Cision

  • Understanding LLM responses with Trajaan 
  • Using GenAI for brand narrative tracking and risk management
  • Monitoring LLMs at scale to discern concrete patterns

Customer stories & what's next

Matthieu Danielou, Co-Founder at Trajaan, VP Search Intelligence at Cision

  • How Campari used Trajaan to detect trending cocktails across 15 markets 
  • How a cosmetics brand leveraged search intelligence to understand skincare product demand 
  • How Orange uncovered what consumer searching around smart device problems

There's plenty more to enjoy

Get ahead of the game with our latest insights and tips.

All Resources
On-Demand Event: Integrated Campaigns for an Integrated World
webinars-and-events
On-Demand Event: Integrated Campaigns for an Integrated World
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Journalists Have Spoken: Making Your PR Matter in the AI Era
webinars-and-events
Journalists Have Spoken: Making Your PR Matter in the AI Era
Explore
Breakfast Event Chicago
webinars-and-events
Breakfast Event Chicago
Explore
Breakfast Event New York
webinars-and-events
Breakfast Event New York
Explore

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