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The 2026 State of the Media Report is here: We surveyed 1,800+ journalists to find out what they really want and need from PR professionals.
See the findings

Event Recording: Integrated Campaigns for an Integrated World

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The UKs Media Consumption Trends Report

Barnaby Barron, Head of EMEA Analysis, Cision Insights

  • How the UK public is consuming media across different channels

  • Social, digital, print, and broadcast consumer consumption trends in the UK

  • Trends analysis by channel and by platform

Mind's Best Friend – a dog called Felix, ASICS

Gemma Combellack, Executive Director, Golin

  • Introducing ASICS’ newest ambassador: A dog called Felix.

  • The campaign disrupted traditional narratives, built brand affinity, and sparked global conversation.

  • How the campaign strategy informed multi layered activations over many months

The Big Knit and Fruity Couture, Innocent Drinks

Leanne Bertolone, Director, Tin Man

  • The Big Knit refresh: A campaign to relaunch Innocent's annual CSR initiative.

  • Trendy knitwear inspired by smoothie bottles modeled by Age UK beneficiaries

  • How and why the content worked across broadcast, social, digital, and influencer channels

Mummy Pig’s Pregnancy Breaks the Internet, Hasbro

Sarah Henderson, Managing Director, Pretty Green 

  • How to transform a simple storyline into a joyful mass marketed consumer moment

  • A three-trimester campaign: The pregnancy announcement, the gender announcement, and the birth

  • The multi-channel results and the business outcomes

Other resources we know you'll love

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Breakfast Event Chicago
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Breakfast Event Chicago
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Breakfast Event New York
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Breakfast Event New York
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On-Demand Event: Integrated Campaigns for an Integrated World
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On-Demand Event: Integrated Campaigns for an Integrated World
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Journalists Have Spoken: Making Your PR Matter in the AI Era
webinars-and-events
Journalists Have Spoken: Making Your PR Matter in the AI Era
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