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The 2026 State of the Media Report is here: We surveyed 1,800+ journalists to find out what they really want and need from PR professionals.
See the findings

Event Recording: Your PR Planning Guide

Watch all the presentations below

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A Planner’s Strategic Priorities

Flora Laven-Morris, strategy director, Hope & Glory PR

  • Insight or input? 
  • Distinctive & Relevant – returning to the sweet spot between brain-rot and pedantry

Inside PR in 2026 Report: Exclusive Insight

Simon Reynolds, senior content marketing manager, Cision

  • PR challenges in a shifting media landscape
  • AI, authenticity and alignment

Case Study: PR as a channel to reach Generation Alpha

Gemma Moroney, co-founder, SHOOK

  • The National Trust, Gen A and Issac Newton’s House
  • Using TikTok, traditional media and Newsround

The Most Important Cultural Trends for 2026

Adam Wyatt, head of brand strategy, FleishmanHillard
  • Attention Overload – Content saturation made focus scarce.
  • Dependency vs. Detox – Digital reliance rose alongside the urge to unplug.

Other resources we know you'll love

All Resources
Breakfast Event Chicago
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Breakfast Event Chicago
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Breakfast Event New York
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Breakfast Event New York
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On-Demand Event: Integrated Campaigns for an Integrated World
webinars-and-events
On-Demand Event: Integrated Campaigns for an Integrated World
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Journalists Have Spoken: Making Your PR Matter in the AI Era
webinars-and-events
Journalists Have Spoken: Making Your PR Matter in the AI Era
Explore

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