Say goodbye to vanity metrics such as potential reach and say hello to PR attribution.
Unlock actual influencer and end audiences of placed media.
Confirm true achievement of reach goals for end audiences following a launch. See the total number of views, unique visitors and repeat visitors who have accessed your placed media.
Understand the end audience's engagement with multimedia following a launch. Structure future press releases based on what your typical audience prefers.
See a breakdown of your press releases’ end audiences. Explore unexpected demographics or firmographics for new potential customer segments. Adjust messaging to resonate with known segments.
Track whether those who view placed media end up on a company website, whether the next day or even months later. Get closer to proving comms’ value and a return on investment.
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