4 Steps to a Personalized PR Lifecycle
This guide provides the necessary steps for today’s PR and comms teams to increase ROI.
The Growing Importance of ESG in Corporate Communications
Do you have the insight to ensure your brand message strikes the right chord? Our latest guide dives into the growing importance of ESG planning, integrating it into your corporate message, and leveraging the right tools to ensure your audience knows your brand’s purpose.
The PR Lifeline: A step-by-step guide on how to manage a PR crisis
Two sayings you’ve likely heard in the PR industry: all press is good press, and every crisis is an opportunity in disguise. These sayings are only true if you and your team are prepared for the worst.
Press Release Distribution: The Who, What, When, Where of the Wire
This guide teaches you everything you need to know about press release wire distribution to help you make the best decision when choosing your news distribution service.
The Role of Data in Refining Communications Strategies
In today’s ever-evolving digital realm, you may be inundated with media data from many different sources. But how do you tie all relevant data points together to exploit the insights and get your comms strategy on the right track?
2022 Media Database Buyer’s Guide
Use this guide to help you feel confident in selection criteria when evaluating your next media database.
The Secret to a Winning Pitch Strategy
Getting your story to the right audience is all about nailing your pitch
The Ultimate Toolkit for Getting Your Press Release Noticed
Learn how to effectively incorporate press releases as part of your PR strategy.
APAC Media Landscape 2022: Top Industry Trends and Takeaways for Global PR Teams
This guide provides the necessary steps for today’s PR and comms teams to increase ROI.
14 Ways to Make (or Break) Relationships with Journalists
Find out from journalists themselves what it takes to build better relationships between PR and the media.
Grow Your PR Presence in 2022 Toolkit
Our toolkit gives PR and comms pros the resources they need to prepare for the year ahead.
Social Impact in ESG
Cision and IPR take a closer look at the impact of social issues and activism and what it means for communicators.
Impact of ESG on Real Estate
We analyzed the real estate industry’s Q3 ESG news to uncover insights that you can use to make your ESG messaging more effective.
The Ultimate ESG Toolkit for Communicators
Use this toolkit to inform your ESG communications strategy for 2022 and beyond.
2021 Global Comms Report
Cision and PRWeek joined forces to identify the biggest challenges and opportunities for communicators right now.
What Is Earned Media Management?
When done right, earned media management gives PR pros the data and metrics to prove to stakeholders the direct business results from their influencer marketing campaigns and PR activities.
2021 Fashion Pitching Kit
Fashion industry journalists give us the year's hottest do's and don'ts for pitching them.
The Art of Social PR
What every PR pro needs to know about social listening.
The (Ugly) Truth Behind PR’s Go-To Numbers
Get the insight you need to measure the true impact of your PR.
2021 Holiday Gift Guide Pitching Kit
Tips to make your holiday gift guide pitches merry and bright.
2021 Product Pitch e-book
A quick and easy guide to better product pitching.
2021 Travel Pitching Kit
Best practices and pitching tips from travel journalists to help your media coverage take off.
2021 Digital Marketing Trends Report
Top 10 marketing trends you can't ignore. Read up on the trends that will help your business not just survive, but thrive in 2021.
Pitch Perfect: Data-Driven Pitching for a Digital PR World
Use data to build better pitches and maximize the impact of your earned media.
2021 Healthcare Pitching Kit
Best practices and pitching tips from health experts and journalists to help your pitches end in placement.