White Papers

Pitch Perfect: Data-Driven Pitching for a Digital PR World

Use data to build better pitches and maximize the impact of your earned media.

2021 Healthcare Pitching Kit

Best practices and pitching tips from health experts and journalists to help your pitches end in placement.

The Ultimate Toolkit for Getting Your Press Release Noticed

Learn how to effectively incorporate press releases as part of your PR strategy.

Creating an Adaptable PR Strategy for 2021

Our toolkit gives you the resources you need to ensure your ready for what lies ahead in 2021.

Looking Back, Moving Forward

PR's New Role As Strategic Advisor

Press Release Distribution: The “Who, What, When, Where” of the Wire

This guide teaches you everything you need to know about press release wire distribution to help you make the best decision when choosing your news distribution service.

2020 Comms Report

PRWeek and Cision's fourth annual Comms Report reveals the trends and challenges shaping the PR industry.

Grow Your PR Presence in 2021

Our toolkit gives you the resources you need to prepare for 2021, and amplify your coverage.

5 Problems communicators Help Brands Solve

Reputation As A Manageable Business Asset

Learn how to analyze your brand reputation and use that data to guide your brand's communications and overall business strategy.

High Performance Media

5 Steps to Earn Media Coverage During the Election

How a Nonprofit Shifted Its PR Strategy in 2020

Our eBook takes a closer look at how the St. Baldrick's Foundation was able to quickly and effectively shift their awareness and PR strategy this year.

2020 US Election Toolkit for PR and Comms Pros

Our 2020 US Election Toolkit combines resources to help you organize your PR strategy in the current election climate.

A Decade's Worth of Insight Into Media Preferences

We compiled our State of the Media findings from over the years into one white paper, highlighting the key trends we see year after year.

2020 Fashion Pitching Kit

Fashion is adapting just like any other industry and pitching needs to adapt right alongside it.

The PR Pro's Guide To Influencer Marketing Toolkit

PR Measurement Toolkit

Turning Audience Analysis Into Actionable Results

In this white paper, learn how to use data from audience analysis to learn what resonates with your audience, tailor your pitches and get better results from your PR efforts.