White Papers

What Is Earned Media Management?

When done right, earned media management gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.

2021 Fashion Pitching Kit

Fashion industry journalists give us the year's hottest do's and don'ts for pitching them.

The Art of Social PR

What every PR pro needs to know about social listening.

The (Ugly) Truth Behind PR’s Go-To Numbers

Get the insight you need to measure the true impact of your PR.

Step by Step Guide to Monitoring and Measuring the Impact of PR

A pain-free guide to helping you prove the value of PR.

2021 Holiday Gift Guide Pitching Kit

Tips to make your holiday gift guide pitches merry and bright.

2021 Product Pitch e-book

A quick and easy guide to better product pitching.

Cision’s 2021 Global State of the Media Report

We surveyed over 2,700 journalists for our 12th annual State of the Media Report. See what’s top of mind for journalists right now – including what they want and expect from PR pros.

2021 Travel Pitching Kit

Best practices and pitching tips from travel journalists to help your media coverage take off.

Cision’s State of Investor Relations Report

We surveyed senior IR executives across the U.S. to learn how they pivoted their programs in 2020 – a year full of unforeseen and unavoidable challenges.

2021 Digital Marketing Trends Report

Top 10 marketing trends you can't ignore. Read up on the trends that will help your business not just survive, but thrive in 2021.

Pitch Perfect: Data-Driven Pitching for a Digital PR World

Use data to build better pitches and maximize the impact of your earned media.

2021 Healthcare Pitching Kit

Best practices and pitching tips from health experts and journalists to help your pitches end in placement.

The Ultimate Toolkit for Getting Your Press Release Noticed

Learn how to effectively incorporate press releases as part of your PR strategy.

Creating an Adaptable PR Strategy for 2021

Our toolkit gives you the resources you need to ensure your ready for what lies ahead in 2021.

Looking Back, Moving Forward

PR's New Role As Strategic Advisor

Press Release Distribution: The “Who, What, When, Where” of the Wire

This guide teaches you everything you need to know about press release wire distribution to help you make the best decision when choosing your news distribution service.

2020 Comms Report

PRWeek and Cision's fourth annual Comms Report reveals the trends and challenges shaping the PR industry.

Grow Your PR Presence in 2021

Our toolkit gives you the resources you need to prepare for 2021, and amplify your coverage.