Adobe’s Path to PR ROI: Improving Efficiency and Influencing the Media

This Adobe case study focuses on PR efficiency as a contributor to ROI.

The Most Captivating Path to PR-ROI: Making the PR-to-Sales Connection

The most alluring PR-ROI option is quantifying PR’s influence on sales. To illustrate, we examine how Ford Motor Company’s launch of the Ford Mustang Mach-E generated media coverage, awareness and sales.

Flying High: How the Airline Industry Used Insights to Inform Effective Crisis Comms

Watch the video to see how some of the airline industry’s biggest brands used consumer data-driven insights to turn a potential crisis into a brand communications opportunity.

UMass Memorial Health Achieves News Coverage Goals with Cision

Learn how UMass Memorial Health Care makes their stories stand out in a crowded media landscape with Cision.

Cision Comms Cloud and Cision Insights Helps pladis Achieve Visibility Goals

Pladis Achieves High Visibility Into its Snacking Brands, Along with 360-degree Measurement with Cision

Indigo Continues to Tell Successful Retail Story with Cision Communications Cloud

Indigo Continues to Tell Successful Retail Story with Cision Communications Cloud. Indigo uses Cision Comms Cloud to balance day-to-day PR campaigns & important events coverage and gain media attention in the lifestyle category.

Pizza Hut

Pizza Hut goes non-traditional with a new product launch (and the results are delicious).

Kohler

COVID forced Kohler to rethink their entire event strategy…for the better.

Apple Leisure Group

See how ALG Vacations worked with Cision MultiVu to create a multi-channel, integrated campaign to reach the right audience with the right messages.

Bacardi in Good Spirits with Successful CSR Initiative

ProSight Specialty Insurance

See how ProSight Specialty Insurance transformed their PR strategy with Cision to achieve real results and prove their ROI.

Tom Smith, Client Experience Analyst & Strategist

Find out why Tom Smith has been a loyal customer of Help a Reporter Out (HARO), a Cision-owned company, for more than 10 years.

Learn How Leading Brands are Connecting Comms to the Bottom Line

With a little innovation and tactical planning, proving the impact of earned media on the bottom line can be done. See how these drivers of the industry were able to accomplish it.

dr ken hansraj

We caught up with Ken Hansraj, orthopedic spinal surgeon, to discuss why he chose Cision.

The Abbi Agency

See how The Abbi Agency created a digital-first PR approach with Cision

Nosy Crow

See how PR Newswire helped children's book publishing company Nosy Crow achieve maximum coverage across a wide range of media outlets.

Kringle Industries: A Holly Jolly Case Study

See how Santa's comms team kicked off an integrated marketing campaign blitz(en) to save their brand – and Christmas.

Client Spotlight: Russo Partners, LLC

Client Spotlight: Russo Partners, LLC

Alzheimer’s Research UK Raises its Profile and Positions Itself as a Key Voice in Dementia Research with Cision

Download Alzheimer's Research UK success story to learn how Cision helped them get a clear picture of where their communications stand and what they can act on, access a wide and accurate influencer database using Cision Communications Cloud, find a better way to manage campaign, and take a deep dive into analytics using Cision Insights.

Rocket Media Communications Brings Unique Event ‘Nomad Universe’ to International Spotlight with Cision

Download Rocket Media Communications success story to learn how Cision helped them reach over 6,100 release views and increase their event's visibility.

Design Hotels Takes the World on a Storytelling Journey Featuring Unique Owner-Operators Using Cision Communications Cloud®

Download Design Hotels success story to learn how Cision helped improve its pitching and targeting of the right influencers, accelerate campaign planning and analysis and design a one-stop newsroom that's perfect for multimedia.

Client Spotlight: Readers.com

Client Spotlight: Readers.com

Client Spotlight: Giani

Client Spotlight: Giani

Client Spotlight: Be Your Best Today

Client Spotlight: Be Your Best Today