Stop relying on potential reach and viewership. With Cision Impact, you can confirm audience size across the web for an earned media search. See the number of total views and unique visitors for your brand, campaign, or industry.
Track how earned media drives website traffic. Capture direct and indirect website traffic and take credit for the audiences your earned media influences.
Take credit for sign-ups and form submissions driven by your earned media coverage. Demonstrate how PR drives inbound leads to your marketing program.
Take ownership of revenue-generating activities like shopping cart completions. Justify budget increases with real influence on the bottom line.
We all intuitively understand the power of earned media, but Cision helps us prove it. We have seen tremendous results leveraging Cision Impact to identify and retarget earned media audiences. Edelman’s Performance Communications clients are experiencing 3-5x increases in click-through rates (CTRs) and generating up to 12x in return on ad spend (ROAS) by reaching an incremental, high-value audience for paid activation.
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