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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

2024 State of the Media Report: By the Numbers

Top Trends and Statistics for PR Pros to Know

Cision has just released its highly anticipated State of the Media Report, which offers unmatched insight into how journalists work today – from the ongoing impact of social media and artificial intelligence to what it all means for the PR and comms teams who seek to partner with them.

The full report is available to download now, but if you’re looking for some quick journalist statistics, we’ve pulled out takeaways from the data to give you some food for thought in the infographic below.

2024 Global Coms Report

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For more findings and analysis on what these numbers mean for your strategy, download the full SOTM report. You'll get answers to such questions as...

  • How do journalists use social media for work?
  • What multimedia content do journalists want from PRs?
  • How many pitches do journalists receive each week?
  • Are journalists using artificial intelligence (AI)?
  • Do journalists rely on data to shape editorial?

For more journalist statistics that will enhance your relationships, download the full 2024 State of the Media Report.

Find out how Cision can help you connect you with the right journalists and influencers to share your stories, speak with one of our experts.

About Simon Reynolds
About Simon Reynolds

Simon is the Content Marketing Manager at Cision UK. He worked as a journalist for more than a decade, writing on staff and freelance for Hearst, Dennis, Future and Autovia titles before joining Cision in 2022.