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The 2024 State of the Media Report

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Kringle Industries, A Holly Jolly Case Study

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Kringle Industries Partners with Cision to Improve PR and Capture Full Coverage

Every holiday season, we like to take a break from our long to-do lists to create something fun for everyone on our Nice List (that's you!). This year we sat down with one of our favorite, totally real clients to discuss how they recently handled a serious PR crisis.

Kringle Industries has been delivering toys and joys to children all over the world for hundreds of years, but lately they've suspected a decline in public Santa-ment towards their CEO, Santa Claus. See how Santa's comms team kicked off an integrated marketing campaign blitz(en) to save their brand – and Christmas.

From our team, to yours – Happy Holidays!