Struggling to convince your C-Suite that lower volume, highly targeted, quality coverage earns greater results than high volume coverage across all media? Adobe, like many comms teams, has struggled with this issue for years – until now. Educate your execs on the power of PR using the power of data and research!
To dismantle this traditional mindset, the Adobe communications department teamed up with Cision Insights’ media analysis experts to explore this perception through a data-informed, fact-based communication analysis.
The research revealed:
By revolutionizing its media monitoring and analysis framework, Adobe PR empowered the enterprise as forcefully as any other marketing channel. With these findings, executives agreed to focus media outreach and measurement on media that delivered optimal results.
Download the story to dig deeper into Adobe’s findings from the analysis.
Read more about how Cision supported Adobe's PR efforts in PRNEWS here.
1-877-297-8912from 8 AM - 5 PM CT