A Look at How Companies Can Quantify the Power of PR
We often think of PR ROI as the result of media attribution; however, that is only half the story. Adobe proves better ROI also comes from improved efficiency.
By partnering with Cision Insights to conduct a media analysis, they discovered the following:
- Cision media monitoring captured 82% of all content, while all of Adobe’s other sources combined captured only 37%.
- 18% of Adobe’s target media list was responsible for 75% of all quality coverage
- Introducing a centralized approach to monitoring and analysis reduced agency involvement by hundreds of hours and reduced reporting turnaround times by 67%.
Download the story to dig deeper into Adobe’s findings and what they did to increase efficiency and improve ROI.