Pinpoint the individual articles that drive the largest validated readership to inform content and media relations strategies. Focus your PR outreach on the journalists who move the needle for your brand.
Quickly track and benchmark your top-performing publications. Understand which publications drive the largest viewership for your brand, key messages, competitors, and industry.
Access detailed demographic and firmographic data to fully understand earned audiences. Segment audience data to build custom personas. Measure message penetration, demonstrate resonance, benchmark competitors’ audiences, and uncover new market opportunities.
We all intuitively understand the power of earned media, but Cision helps us prove it. We have seen tremendous results leveraging Cision Impact to identify and retarget earned media audiences. Edelman’s Performance Communications clients are experiencing 3-5x increases in click-through rates (CTRs) and generating up to 12x in return on ad spend (ROAS) by reaching an incremental, high-value audience for paid activation.
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