April 15, 2021
/ by Mary Lorenz
As anyone who’s ever been in a long-term relationship or seen a Nancy Meyers movie will tell you, good relationships take work. And if findings from Cision’s 2021 State of the Media report are any indication, that’s exactly what the relationship between PR pros and journalists could use right now.
According to the report, released today, while almost half of journalists (48%) are satisfied with their relationship with PR pros, 14% aren’t quite as impressed, and the remainder don’t have strong feelings either way. That leaves a lot of room for improvement.
The good news is that journalists didn’t leave us hanging: They shared some of the surprisingly simple (but not always obvious) actions PR pros can take to build better relationships with the media (and get better coverage) – no couples therapy required.
Bottom line: The easier you make it for journalists to do their jobs, the more it will pay off for you.
For more findings - including the biggest challenges journalists are facing right now, the types of stories they’re interested in most and their biggest pet peeves - check out the full 2021 Global State of the Media report.
DOWNLOAD THE 2021 STATE OF THE MEDIA REPORT
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