Skip Navigation Accessibility Statement

Understanding Today’s Media: Insights from Top Journalists

Join this panel with top journalists to explore findings from the 2024 State of the Media Report.

The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

Evergreen Content to Help You Meet Holiday Writing Deadlines

While you might be watching your colleagues start off on their vacations (or staycations, it's 2020), you've got more holiday feature writing to do.

This annual deadline doesn't always lead to your most creative writing.

Thankfully, you’ve got a place to go: Start with the advance search tool on PR Newswire for Journalists and fill those empty spaces on your website with compelling content.

Keep these five things in mind, when readying your news site for the holidays.

News releases get creative.

Thanks to content marketing, news releases have become great vehicles for storytelling. Marketers and publicists know you’re pressed for time and low on staff through the new year, so they’re making releases easier than ever to use.

A quick search of recent releases uncovered these announcements, which can be used as stand-alone holiday pieces:

Many releases come with art or graphics.

Stop searching for high-resolution images and/or videos – many of our releases come with multimedia elements, making them easy to upload.

Feel free to publish photos, logos, and videos without worrying about copyright issues. Everything on our newswire is fair game for use.

Here are just some of the images you might find if you search the word "holiday" on PR Newswire for Journalists.

Advance the story.

With the holidays come Black Friday and Cyber Monday. Organizations across a range of industries will be announcing new products and savings for consumers. And with 2020 being what it is, many of the holiday sales will be extended over several days/weeks or moved online, so it's important to keep up with the latest announcements.

If you're putting together a deal guide, list of gift ideas, or holiday budgeting tips, a custom newsfeed on PR Newswire for Journalists will help you find news to fit your needs. A search on PR Newswire will pull up these items:

Now, about that evergreen copy.

Say you’re a magazine writer and you closed your holiday gift-giving guide or round-ups months prior. You likely must continue updating your website.

So unless a major news event occurs, you’re probably still recycling the same ideas, tweaking them a bit, and adding a 2020 or 2021 label.

Need some evergreen ideas to start from? Try these:

Need to follow up? That’s easy.

If you decide to make a few calls to add to and/or change some of the site content, finding a source to interview isn’t hard.

Every release that crosses our newswire comes with a media contact in the release. Email and phone numbers are standard, and these folks are ready for your questions.

Finally, if you’ve not already tried our ProfNet or HARO services, give them a try. There are thousands of sources available for interview at any time.


See the original post on Beyond Bylines.

Rocky Parker

Rocky Parker is the Digital Content Lead at Cision and has been with the company since 2010. In addition to writing content for Beyond Bylines and the Cision blog, she works with journalists, bloggers, and content creators to create their targeted newsfeeds from PR Newswire for Journalists. Rocky also counsels on SEO and content writing best practices.