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The 2026 State of the Media Report is here: We surveyed 1,800+ journalists to find out what they really want and need from PR professionals.

WEBINARS & EVENTS

Deep Dive with Cision
Episode 2: Rethinking PR in a Social-First World

The media world is shifting faster than ever – with social and traditional channels converging, polarisation deepening, and AI accelerating the pace of change. This episode explores how communicators can navigate the rapidly shifting media landscape, where audiences are spread across traditional, social, and emerging platforms.

What you’ll discover

How traditional and social channels are converging

Why platform context shapes audience perception

The rise of video-first platforms like TikTok, YouTube, and Instagram

The growing challenges of reliability, trust, and misinformation across all channels

Meet the speakers