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The 2026 State of the Media Report is here: We surveyed 1,800+ journalists to find out what they really want and need from PR professionals.
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WEBINARS & EVENTS

Deep Dive with Cision
Episode 4: The Future of PR - Looking Ahead to 2026

PR is evolving at lightning speed, with media landscapes fragmenting, resources tightening, and AI transforming how teams work. This episode explores the key trends shaping the industry and what communicators can do to stay agile, creative, and impactful in 2026.

What you’ll discover

The biggest challenges PR teams are facing today

How AI is reshaping workflows and sparking creativity

Why storytelling is the most in-demand skill for 2026

How to measure PR impact and connect it to business results

Key opportunities PR teams can seize right now

Meet the speakers

Nadin Vernon
VP Account Management – UK, Cision
Simon Reynolds
Senior Content Marketing Manager, Cision

More from Deep Dive

Catch up on all episodes of Deep Dive with Cision

Watch Season 1
Taking PR to New Levels
Episode 1: PR in the Age of AI
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Taking PR to New Levels
Episode 2: Rethinking PR in a Social-First World
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Taking PR to New Levels
Episode 3: The 5 C's of Social Media
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