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The 2026 State of the Media Report is here: We surveyed 1,800+ journalists to find out what they really want and need from PR professionals.

Watch Season 1 of Deep Dive with Cision

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deep dive season 1
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Episode 1: PR in the Age of AI

In this debut episode, host Nadin Vernon and PR expert Hajira Amla explore AI’s impact on PR – from content creation and earned media to maintaining creativity while avoiding reputational risks – and how communicators can use AI responsibly while protecting creativity and trust.

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Episode 2: Rethinking PR in a Social-First World

In this episode, our host and Barnaby Barron (Head of Insights, Cision) explore how audience behaviors across traditional and social media have reshaped how brands and PR professionals connect with audiences, prioritize engagement, and measure impact. Watch the full episode to dive into the strategies and mindsets you need to succeed when social is the primary channel for influence and conversation.

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Episode 3: The 5 C’s of Social Media

In our third episode, we break down the five core elements that make social media effective for PR and communications: connection, communication, content, commerce, and caution, as well as offer practical insights on how PR professionals can apply them to strengthen engagement and results across platforms.

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Episode 4: The Future of PR, Looking Ahead to 2026

In the season finale, we explore key trends shaping PR today through the lens of our 2026 Inside PR Report. The conversation digs into what PR professionals are prioritizing now, how industry expectations are evolving, and what this means in practice for strategy, measurement, and team success.

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