April 28, 2021
/ by Mary Lorenz
For PR professionals, establishing and building relationships with journalists is a critical part of the job. But the problem with relationships is that they can end just as quickly as they began – and it’s not always clear as to why. Until now.
For the recent 2021 State of the Media survey, we asked journalists what compels them to block PR people from their contacts or put them on their “don’t call” list – and they were more than happy to share. (We suspect they’ve been wanting to get this off their chests for a while.)
If you want to avoid being ghosted by journalists, avoid the following actions, which are almost guaranteed ways to end up on their “block/don’t call” lists:
For more insight into what journalists want from PR pros, read the full 2021 State of the Media Report.
Go deeper: Join us for our very first State of the Media Summit, a two-day event bringing together some of the biggest names in media to discuss, among other things, challenges and opportunities ahead for PR and journalism.
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