Resources

PR and SEO: A Beginner's Guide

More than ever, PR pros need to be incorporating more marketing concepts into their work. But for many, it can be hard to know where to start. This guide will walk you through how to get started with SEO for PR. 

Top PR and Comms Trends to Watch in 2020

Alternate Uses for Press Releases

You don't have to reinvent the press release, but you can have some fun with it.

Earnings Checklist: Best Practices for Preparing Your Earnings Release

Quarterly earnings release is a high-visibility opportunity to tell your company’s story, and it’s sure to garner attention from investors and media alike.

12 Dos and Don'ts for Optimizing Your Content

Learn the major do's and don't for optimizing your content to maintain relevance and readership.

What's Next for Comms? 2020 PR Trends

What does the new year - and the new decade - hold for PR? Here are a few trends we see becoming more important as we move into 2020.

Kringle Industries: A Holly Jolly Case Study

See how Santa's comms team kicked off an integrated marketing campaign blitz(en) to save their brand – and Christmas.

Videos: Top 3 Webinines of 2019 - Crises, Social, and PR Analytics

In this special roundup, Jay Baer, founder of Convince & Convert, shares the top 3 webinines of 2019 on crises, social, and PR analytics.

7 Steps to Survive a Social Media Crisis

In this quick video, learn how to survive a social media crisis with 7 easy steps.

2019 Global Comms Report: The Path to Progress

This webinar dives into the key findings of the 2019 Global Comms Report, including year-over-year comparisons and how to apply these new trends to your strategy.

Choose Your Own PR Adventure

Play through a digital PR adventure so that you're better prepared to play through it in real life the next time it pops up.

2019 Tech Pitching Kit

Be sure your pitches end in placements by listening to the tips these tech experts have for you.

PR Use Cases in Healthcare Toolkit

Use our toolkit to improve your 2020 PR strategy. Inside you'll find how leading organizations are building a trusted brand.

Grow Your PR Presence For 2020

Use the resources in this toolkit to help plan your PR strategy and grow your brand presence in 2020.

Guide to the Ultimate Press Release

This guide walks through how to create and share a successful press release.

Learning to Swim in a Sea of Data: PR and Comms Measurement

Stop drowning! Watch this on-demand webinar to learn how to swim through a sea of data.

2020 Editorial Calendar

With so many moving pieces in your content and social media marketing strategy, it can be challenging to stay coordinated.

9 New Metrics Trackable by Advanced PR Pros

No more approximations. The new PR pro has the same, precise metrics used by digital marketers, SEOs, and email marketers.

9 New Metrics Trackable by Advanced PR Pros

No more approximations. The new PR pro has the same, precise metrics used by digital marketers, SEOs, and email marketers.

2019 Global Comms Report

Cision and PRWeek surveyed more than 500 senior-level communications and marketing professionals in seven countries to learn about the latest challenges and trends in communications. Here are the results.

2019 Burton-Taylor Cision Communications Cloud Analysis

This Burton-Taylor Media Intelligence Buyer’s Guide provides an independent analysis of Cision Communications Cloud, in order to help potential users to make better buying decisions.

The Communicator's Funnel

Learn how to prove PR's contribution to the bottom line with the Communicator's Funnel.

Social Media for PR Toolkit

Our Social Media for PR toolkit has the resources you need to leverage social media for research, target new audiences and identify the right influencers for your brand.

Making the Case for a Bigger PR Budget

In this recorded webinar, learn how to prove the value of PR to the C-suite and secure a bigger budget for 2020.