Resources

PR Use Cases in Healthcare Toolkit

Use our toolkit to improve your 2020 PR strategy. Inside you'll find how leading organizations are building a trusted brand.

Grow Your PR Presence For 2020

Use the resources in this toolkit to help plan your PR strategy and grow your brand presence in 2020.

Guide to the Ultimate Press Release

This guide walks through how to create and share a successful press release.

Learning to Swim in a Sea of Data: PR and Comms Measurement

Stop drowning! Watch this on-demand webinar to learn how to swim through a sea of data.

2020 Editorial Calendar

With so many moving pieces in your content and social media marketing strategy, it can be challenging to stay coordinated.

9 New Metrics Trackable by Advanced PR Pros

No more approximations. The new PR pro has the same, precise metrics used by digital marketers, SEOs, and email marketers.

9 New Metrics Trackable by Advanced PR Pros

No more approximations. The new PR pro has the same, precise metrics used by digital marketers, SEOs, and email marketers.

2019 Global Comms Report

Cision and PRWeek surveyed more than 500 senior-level communications and marketing professionals in seven countries to learn about the latest challenges and trends in communications. Here are the results.

2019 Burton-Taylor Cision Communications Cloud Analysis

This Burton-Taylor Media Intelligence Buyer’s Guide provides an independent analysis of Cision Communications Cloud, in order to help potential users to make better buying decisions.

The Communicator's Funnel

Learn how to prove PR's contribution to the bottom line with the Communicator's Funnel.

Social Media for PR Toolkit

Our Social Media for PR toolkit has the resources you need to leverage social media for research, target new audiences and identify the right influencers for your brand.

Pitch Perfect: Data-Driven Pitching for a Digital PR World

Use data to build better pitches and maximize the impact of your earned media.

Making the Case for a Bigger PR Budget

In this recorded webinar, learn how to prove the value of PR to the C-suite and secure a bigger budget for 2020.

Client/Agency Models: Structuring Comms for Success

Learn more about what best practices are being utilized on both the agency and brand sides of the industry to make your PR campaigns more successful.

A B2B Guide to Earned Media Measurement

A guide to B2B earned media measurement: Understanding Chameleon’s unique approach to communications strategy

What Is Earned Media Management?

Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.

2019 State of the Freedom of the Press

49% of journalists believe the freedom of the press has deteriorated in their home countries. How can you make sure you’re supporting journalists in a time when media is frequently under attack? Learn more about how journalists perceive freedom of the press in 2019.

How to Write a Press Release in Four Easy Steps

Learn the best ways to optimise your press releases and maximise coverage using this guide.

Metrics That Matter: Measuring Earned Media’s Impact on the Bottom Line

In this recorded webinar, we walk through the framework for identifying the right PR metrics for your brand and setting up a measurement system.

2019 Fashion Pitching Kit

We spoke to journalists and influencers across the style spectrum —from more traditional industry print magazines to on-camera hosts and digital influencers— to get the best tips on how to pitch them for Fashion Week and more.

Metrics That Matter Toolkit

2019 Crisis Prevention Kit

This toolkit is your all-in-one resource for crisis communications. From knowing how to identify when a crisis is about to happen to crafting your response, you'll know exactly what to do if/when a crisis occurs.

Integrating Earned Media Into Paid & Owned

5 Big Truths Social Data Can Uncover for PR Pros

In this special 9-minute webinar, marketing guru, Jay Baer, showcases 5 ways to leverage social data in your PR strategy.