Resources

The 2020 Influencer Marketing Tip Sheet

Use this tip sheet to organize and plan your influencer marketing strategy.

PR Measurement Toolkit

Turning Audience Analysis Into Actionable Results

In this white paper, learn how to use data from audience analysis to learn what resonates with your audience, tailor your pitches and get better results from your PR efforts.

The Audience Journey: Crafting Stories that Drive Actionable Results

Join Cision, along with Kroger Co., to discuss the importance of understanding the wants and needs of your customers and what you can learn from analyzing audience data.

Communicating Brand Action Toolkit

Client Spotlight: Dr. Ken Hansraj

We caught up with Ken Hansraj, orthopedic spinal surgeon, to discuss why he chose Cision.

2020 State of the Press Release

For our latest report, Cision analyzed 100,000 press releases to provide communicators with proven best practices.

State of the Press Release 2020

View the webinar on-demand as we dive into why the State of the Press Release is still very much alive and thriving.

A Data Forward Strategy Isn't As Hard As You Think

A data-forward PR strategy isn't as hard as you think. Download the tip sheet to get started!

Stay on Top of Your PR Strategy Toolkit

Get Cision's latest toolkit to amend your PR strategy and get back on track for the remainder of the year.

Demanding Change: How to Best Communicate Brand Action

In this recorded webinar, PR pros from Ben & Jerry's and Camino PR discuss how to effectively communicate brand action.

Holiday Gift Guide Pitching Tips for PR Pros

Live webinar discusses who to pitch to, when to pitch, and why holiday gift guides are the most coveted real estate in media coverage.

2020 Holiday Gift Guide Pitch Kit

Be sure your pitches end in placements by listening to the tips these gift guide authors have for you.

Measuring Brand Sentiment

How does your audience feel about your brand? Download this ebook to learn how to measure brand sentiment.

Should Your Brand Take a Stand?

Download the guide to learn how to approach your audience and take a stand.

The Abbi Agency

See how The Abbi Agency created a digital-first PR approach with Cision

Nosy Crow

See how PR Newswire helped children's book publishing company Nosy Crow achieve maximum coverage across a wide range of media outlets.

Managing Your Communications Plan During a Crisis

We put together a checklist to help manage your comms plan and take control of your brand during these uncertain times.

Take 5 Live Series

Take 5 is a bi-weekly series where we discuss today's top trends, everyday tips for PR professionals and the state of the industry.

State of the Media Perfect Pitching List

Download the pitching list for a concise way to take your pitching game to the next level.

The Next Step: Adapting Your Comms Strategy in Challenging Times

Our latest ebook gives strategic guidance for how to pivot your comms strategy and stay on top of current events.

Entering the New Normal: Adapting Your Comms Strategy

Join Cision and PRWeek as they sit down with Dave Tovar from McDonald’s and discuss how to adjust your comms strategy in the new normal.

2020 Travel Pitching Kit

Our 2020 Travel Pitching Kit has all the intel you need to connect with the right storytellers and position your content to get coverage.

Guide to Writing a Great Press Release

This guide gives you tips and best practices for writing a great press release.