Resources

State of the Press Release 2020

View the webinar on-demand as we dive into why the State of the Press Release is still very much alive and thriving.

A Data Forward Strategy Isn't As Hard As You Think

A data-forward PR strategy isn't as hard as you think. Download the tip sheet to get started!

Stay on Top of Your PR Strategy Toolkit

Get Cision's latest toolkit to amend your PR strategy and get back on track for the remainder of the year.

Demanding Change: How to Best Communicate Brand Action

In this recorded webinar, PR pros from Ben & Jerry's and Camino PR discuss how to effectively communicate brand action.

Holiday Gift Guide Pitching Tips for PR Pros

Live webinar discusses who to pitch to, when to pitch, and why holiday gift guides are the most coveted real estate in media coverage.

2020 Holiday Gift Guide Pitch Kit

Be sure your pitches end in placements by listening to the tips these gift guide authors have for you.

Measuring Brand Sentiment

How does your audience feel about your brand? Download this ebook to learn how to measure brand sentiment.

Should Your Brand Take a Stand?

Download the guide to learn how to approach your audience and take a stand.

The Abbi Agency

See how The Abbi Agency created a digital-first PR approach with Cision

Nosy Crow

See how PR Newswire helped children's book publishing company Nosy Crow achieve maximum coverage across a wide range of media outlets.

Managing Your Communications Plan During a Crisis

We put together a checklist to help manage your comms plan and take control of your brand during these uncertain times.

Take 5 Live Series

Take 5 is a bi-weekly series where we discuss today's top trends, everyday tips for PR professionals and the state of the industry.

State of the Media Perfect Pitching List

Download the pitching list for a concise way to take your pitching game to the next level.

The Next Step: Adapting Your Comms Strategy in Challenging Times

Our latest ebook gives strategic guidance for how to pivot your comms strategy and stay on top of current events.

Entering the New Normal: Adapting Your Comms Strategy

Join Cision and PRWeek as they sit down with Dave Tovar from McDonald’s and discuss how to adjust your comms strategy in the new normal.

2020 Travel Pitching Kit

Our 2020 Travel Pitching Kit has all the intel you need to connect with the right storytellers and position your content to get coverage.

Guide to Writing a Great Press Release

This guide gives you tips and best practices for writing a great press release.

7 Steps for PR Professionals to Build Better Relationships with Journalists

This eBook covers tangible tips and tricks on what to do to develop and nurture lasting relationships with journalists

Earned Media Rising Exchange: Maximizing Earned Media

Cision and PRWeek present a conversation on why you need integration to maximize the impact of all departments.

COVID-19 Pitching Kit

Cision Resources for Crisis Communication About COVID-19

Download our guide featuring best practices for brand communications in difficult times.

2020 State of the Media LIVE On-Demand Webinar

Listen to journalists from TechCrunch, Yahoo Finance, iHeartMedia, and the Toronto Star discuss the results from Cision's annual State of the Media Survey in this on-demand webinar.

Best Practices for Preparing Your Earnings Release During COVID-19

The quarterly earnings release is a high-visibility opportunity to tell your company’s story. During this unprecedented time, investors have adjusted their focus. Missed projections are expected, and unlike most earnings periods investors are now shifting a focus to your commentary rather than your financial data.

Earned Media Rising Exchange: A Conversation with Forbes CEO Mike Federle

Cision and PRWeek present a one-on-one conversation with Forbes CEO Mike Federle on various subjects of great relevance to the comms profession.