Resources

A Decade's Worth of Insight Into Media Preferences

We compiled our State of the Media findings from over the years into one white paper, highlighting the key trends we see year after year.

Reinventing Your Media Strategy for the Virtual World

Join Cision’s MultiVu, along with USO and The HON Company, on October 1st at 2:00 pm ET to see how organizations leverage a VMT to get in front of the media for their brands campaign.

Shifting the Content Game

Join the CMO Council, along with Cision as we discuss bridging the gap between marketing and comms.

Bridging The Gap For Comms And Marketing

2020 Fashion Pitching Kit

Fashion is adapting just like any other industry and pitching needs to adapt right alongside it.

Cision's The State of the 2020 Election Resources

Join Cision as we track and analyze the U.S. presidential election coverage and publish our findings in a weekly blog series, The State of the Election, along with other insightful resources.

The PR Pro's Guide To Influencer Marketing Toolkit

The 2020 Influencer Marketing Tip Sheet

Use this tip sheet to organize and plan your influencer marketing strategy.

PR Measurement Toolkit

Turning Audience Analysis Into Actionable Results

In this white paper, learn how to use data from audience analysis to learn what resonates with your audience, tailor your pitches and get better results from your PR efforts.

The Audience Journey: Crafting Stories that Drive Actionable Results

Join Cision, along with Kroger Co., to discuss the importance of understanding the wants and needs of your customers and what you can learn from analyzing audience data.

Communicating Brand Action Toolkit

2020 State of the Press Release

For our latest report, Cision analyzed 100,000 press releases to provide communicators with proven best practices.

Client Spotlight: Dr. Ken Hansraj

We caught up with Ken Hansraj, orthopedic spinal surgeon, to discuss why he chose Cision.

State of the Press Release 2020

View the webinar on-demand as we dive into why the State of the Press Release is still very much alive and thriving.

A Data Forward Strategy Isn't As Hard As You Think

A data-forward PR strategy isn't as hard as you think. Download the tip sheet to get started!

Stay on Top of Your PR Strategy Toolkit

Get Cision's latest toolkit to amend your PR strategy and get back on track for the remainder of the year.

Demanding Change: How to Best Communicate Brand Action

In this recorded webinar, PR pros from Ben & Jerry's and Camino PR discuss how to effectively communicate brand action.

Holiday Gift Guide Pitching Tips for PR Pros

Live webinar discusses who to pitch to, when to pitch, and why holiday gift guides are the most coveted real estate in media coverage.

2020 Holiday Gift Guide Pitch Kit

Be sure your pitches end in placements by listening to the tips these gift guide authors have for you.

Measuring Brand Sentiment

How does your audience feel about your brand? Download this ebook to learn how to measure brand sentiment.

Should Your Brand Take a Stand?

Download the guide to learn how to approach your audience and take a stand.

The Abbi Agency

See how The Abbi Agency created a digital-first PR approach with Cision

Nosy Crow

See how PR Newswire helped children's book publishing company Nosy Crow achieve maximum coverage across a wide range of media outlets.