Unmatched analytics make sense of your coverage—and measure performance in every way that matters
Cision Comms Cloud’s suite of media analytics and AI capabilities measure outcomes, add context and deliver answers you need to achieve your strategic communications goals. With Comms Cloud you’ll know and understand:
- How your key messages are being covered in the media
- Which stories are resonating with your target audience
- How much coverage you—and your competitors—are getting in target and top-tier publications
- The sentiment of your coverage, and how it differs between stories, campaigns and against your competitors
- Which publications and authors have the greatest audience reach and influence
- Who is engaging with your coverage—and how that engagement aligns with your web traffic, conversions, lead generation and revenue performance
- How and why coverage and engagement volumes are changing over time
- When key public figures tied to your company, industry or competition are mentioned
Cision’s best-in-class media analytics, media measurement and media reporting tools transform data from 100+ million global media sources into deep, actionable intelligence about your earned and social media coverage.
Unlimited dashboards enable unlimited data discovery
Cision Comms Cloud turns data into an intuitive, interactive dashboard that you can customize into comprehensive overviews of key metrics and KPIs. Set up dashboards that provide multiple views of your coverage or campaigns. Build dashboards that compare your campaign performance and earned media performance to key competitors or industry benchmarks. Track weekly, monthly or quarterly performance to see where you stand, or create year-over-year comparisons to reveal progress about your competitors, your industry or yourself.
Drill down into any activity spike, trend or individual mention to see the numbers, clips, journalists and influencers behind your metrics, for a granular understanding of what’s moving the needle.
Build your dashboards using 20+ ready-made widgets
The analytics and campaign tracking are amazing features that have helped our company see just how effective our PR efforts have been, how we can improve, and the value in what we do as a marketing and communication department.
Custom alerts keep you on top of events and opportunities—and a step ahead of a crisis
Innovative reporting can provide your executive team unprecedented access to communication insights
Cision Comms Cloud lets you transform your dashboards into interactive reports, persuasive charts and slides, automated email digests and newsletters, and more—all with just a few clicks. Produce executive-ready reports that:
- Demonstrate and quantify the impact of your earned media efforts, and tie metrics to specific business outcomes
- Respond quickly and effectively to management requests for campaign results, brand reputation status, crisis updates
- Build your case for new strategic communications campaigns and budget
- Show that key messages reached and moved the right target audiences
- Keep your team and your stakeholders up-to-date on earned media coverage, competitors’ activities, industry news, and more
Leverage Google Analytics, Slack and other tools to share charts, reports and data from within Comms Cloud. And integrate your metrics and KPIs seamlessly with Tableau, Power BI and other business intelligence solutions.
Draw a straight line from PR to sales and ROI
Add unprecedented performance reports to your Comms Cloud dashboards. Go from approximating readership counts and relying on attribution tools that only measure referral traffic to reporting precisely how your campaigns are performing with the advanced analytics of Cision Impact.
Measure exactly how many people viewed online articles
Attribute key website conversions like form fills, purchases, and downloads to your earned media campaigns
Know who is reading your coverage with in-depth demographic and firmographic data on your readers.Learn More
Cision Social Listening
Get instant intelligence from the world’s largest archive of consumer conversations
There are thousands and thousands of conversations about your organization, competitors, and industry—it’s a never-ending stream. Cision dashboards provide insights within a minute of collection so you can quickly make sense of what’s being said.
- See when, where and how people are mentioning your organization with best-in-class data visualization for heat-mapping, sentiment analysis, emotional classification, topic wheels and more.
- Click any graph to drill down to the specific media posts, influencers, shares and other details for a more in-depth look at online brand conversations.
- Compare performance across social media platforms.
- Get AI-powered alerts that notify you of unusual activity, including positive mentions or indicators of emerging crises.
Cision Communications Cloud
Harness the full power
Save time while doing more with Cision.
Cision Media Analytics & Measurement is a key component of Cision Communications Cloud—our all-in-one platform for understanding your story's media coverage, tracking audience reach and behavior, measuring outcomes and proving the value of strategic communications.
What our experts are saying
2024 Global Comms Report: Elevating & Evolving
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Cision PR and Communications experts take the time to understand your strategy, goals and challenges. In partnership with you, our team will recommend the optimal solution to help you understand, influence and amplify your story.