We all know the importance of keeping up with the industry - from evolving technology and communication channels to shifts in consumer behavior and new strategies. But it certainly isn’t easy, with everything else you’re juggling each day.
So, what’s the secret to staying up to date?
One of the best ways to keep up is by tapping into the collective wisdom of the PR community. Your colleagues and peers are incredible sources of inspiration, insight, and support.
Here’s our list of some of the top PR influencers and experts you should follow in 2024:
1. Hajira Amla
Specialties: B2B PR, Content Marketing, SEO
Why We Like Her: Amla brings a unique blend of journalism and B2B public relations experience to the table. With a specialization in the tech and science sectors, she’s a passionate advocate for women in these fields. Be sure to check out her “editor’s notes” on Linked for helpful reminders, strategic insights, and actionable advice.
Follow: LinkedIn | Newsletter
2. Bill Byrne
Specialties: Media Relations, Brand Marketing
Why We Like Him: Byrne has built his reputation on securing major coverage for brands of all sizes, and he’s not shy about sharing his secrets. He regularly shares standout PR campaigns from both big and small brands and offers candid commentary on the latest news and trends in public relations.
3. Allison Carter
Specialties: Content Strategist, Writing/Editing
Why We Like Her: As PR Daily’s editor-in-chief, Carter is at the forefront of the industry. Her superpower lies in making complex PR topics not just accessible, but also genuinely engaging. Head over to her LinkedIn feed for a steady stream of PR tips and thoughtful industry commentary.
4. Jody Fisher
Specialties: Brand Storytelling, Media Relations
Why We Like Him: Fisher’s background as a reporter gives him a unique edge in PR, offering insider insights into how the media think. He's embraced TikTok to provide media relations tips and storytelling advice. His perspectives aren’t just informative - they’re also entertaining.
@jodyfisher_ 3 questions to aak before starting a #PR campaign! #Publicrelations #News ##Goals##Audience##Resources##Money##Budget##Story##Storytelling##TaylorSwift##Yankees ♬ original sound - Jody Fisher
5. Michelle Garrett
Specialties: B2B PR, Content Creation, Media Relations
Why We Like Her: Garrett is a respected voice in public relations, known for her practical advice that bridges the gap between strategy and execution. Her passion for the field is evident in every piece of content she shares. Check out her blog and social feeds for valuable tips on media relations and content strategy.
Just did a media training session for a client last week & emphasized what may seem like basics-but many interviewees miss some of these:
— Michelle Garrett | B2B PR Consultant/Writer (@PRisUs) September 30, 2024
✅Being on time
✅Focusing on the interview (no multitasking)
✅Knowing which journalist/pub you're speaking to#PRTips https://t.co/kBodqAXtrN
6. Alysha Light
Specialties: Communications Strategy, Media Relations, Executive Visibility
Why We Like Her: Light combines deep PR expertise with a journalist's eye for a story, making her insights particularly valuable. She frequently speaks on PR topics and mentors newcomers to the industry. Light's content offers inspiration, real-world examples, and a behind-the-scenes look at PR strategy.
7. Molly McPherson
Specialties: Crisis Communications, Media & Culture Analysis
Why We Like Her: McPherson has seen it all in her public relations career, particularly when it comes to managing crises. Her approach to PR reflects the shift toward digital, blending traditional wisdom with modern social media tactics. Her TikTok breakdowns of PR wins and fails in pop culture are not just entertaining, but deeply educational.
@mollybmcpherson Replying to @abby Analysis of Harrods’ official media response regarding serious allegations against its former owner and Chairman, Mohamed Al Fayed. Do you think the response was adequate? #harrods #alfayed #mohamedalfayed #media #BBC #london ♬ original sound - Molly McPherson | PR
8. Frank Strong
Specialties: B2B PR, Digital Marketing Strategy
Why We Like Him: Strong’s diverse background in military service and B2B marketing gives him a unique perspective on PR strategy. He's known for his data-driven approach and ability to connect PR with broader business objectives. We love that he’s quick to share relevant research, success stories, and content that we can all learn from.
9. Stephen Waddington
Specialties: Research, PR, Corporate Communications
Why We Like Him: Waddington has a keen eye for emerging PR trends and technologies. His content is filled with forward-looking perspectives, interesting research, and measurement strategies. We especially appreciate his insights on the evolving role of PR practitioners and advocacy for the value communicators bring to the table.
10. Myles Worthington
Specialties: Brand Marketing, Content Strategy, Multicultural PR
Why We Love Him: An experienced communication leader, Worthington is a champion for “underestimated audiences” (BIPOC, LGBTQ+, etc.) in the entertainment industry. His mission is “to change the industry for the better.” Worthington’s content offers a unique blend of PR tips, company updates, and personal perspectives.
Final Thoughts
Following these PR experts and influencers is more than just a way to stay informed – it's an investment in your professional growth. Each of these thought leaders brings a different perspective and set of experiences to the table, offering insights that can help you navigate the complex and ever-changing world of public relations.
So go ahead, follow these PR pros, engage with their content, and don't be afraid to join the conversation.
Let us know who else is on your PR watch list - reach out on LinkedIn or X.
