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B2B Guide to Earned Media Measurement

Customer Success Story: Understanding Chameleon's Unique Approach to Communications Strategy

Chameleon, a UK-based public relations agency, looks for innovative ways to help their clients grow and shape their success. A key component to this success is to include insights and measurement in every stage of their communications strategy.

In this white paper, Chameleon identifies 7 steps to help B2B companies take their communications strategy to the next level using measurement.

  1. Understand the Context
  2. Start (and End) with Insights
  3. Analyze Competitors
  4. Draw Conclusions and Identify Opportunities
  5. Continuously Evolve
  6. Measure and More
  7. Report to Stakeholders