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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

12 Dos and Don'ts for Optimizing Your Content

Increase content visibility with a content optimization strategy

Have you ever noticed the traffic you receive on your content pieces slowly decay over time? Naturally, this happens because search engines are incredibly saturated by competitors who are covering the same subjects. 

That’s why it’s critical to include content optimization as part of your content strategy to ensure your content maintains its relevance and readership. 

Download 12 Dos and Don'ts for Optimizing Your Content tip sheet to make your content stand out.