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The 2024 Cision and PRWeek Global Comms Report

Find out how 400+ PR and comms leaders worldwide are approaching the way they work in today’s media landscape.

12 Dos and Don'ts for Optimizing Your Content

Increase content visibility with a content optimization strategy

Have you ever noticed the traffic you receive on your content pieces slowly decay over time? Naturally, this happens because search engines are incredibly saturated by competitors who are covering the same subjects. 

That’s why it’s critical to include content optimization as part of your content strategy to ensure your content maintains its relevance and readership. 

Download 12 Dos and Don'ts for Optimizing Your Content tip sheet to make your content stand out.