May 05, 2020
Comms Best Practices
/ by Alison Czaplicki
The press release is a powerful tool. In fact, 72% of journalists say the press release is one of the most useful types of content a PR pro can deliver. Writing an effective press release can be the key to building your brand’s reputation, earning media coverage, and growing your online presence. But first, you need a news angle.
So – how do you keep your content calendar full of compelling, attention-grabbing content during an uncertain or tumultuous news cycle?
It is likely that your organization is full of great stories waiting to be told. A press release must reveal something new or “newsworthy” to capture the attention of both the media and your audience. A newsworthy piece of content is timely, relevant, impactful; it should overall reveal something and be worth reading or writing about.
Not sure where to start? Take a look at these 40 ideas— the possibilities that exist within your own organization may surprise you:
Remember, a press release is not an ad and should not focus on low prices (50% Off! Buy Now!) or use direct appeal to consumers (“you” language). A press release should always lead with a news angle and appeal to the interest of both media and key audiences. Almost anything can be turned into a news story; you just have to find that hook.
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