Best Practices for Brand Communications in Times of Uncertainty - Part III

Learn how to navigate the media during times of crisis.

 

For the 3rd part of our Best Practices for Brand Communications in Times of Uncertainty webinar series, we brought in a team of our award-winning Cision Insights communications research experts to share key learnings from the COVID-19 media analysis reports they authored. 

Our panel analyzed two distinct aspects of the COVID-19 Pandemic: How traditional and social media treat top US companies as defined by the volume of coverage they generate, and what COVID-19 trends in China can teach us as we navigate our day-to-day in the USA.

The on-demand webinar covers:

  • Trends in COVID-19 media coverage including the most frequently discussed markets, topics and industries
  • Learnings from China and how Western communicators can start preparing for a re-entry into "normal" communication activities
  • Examples of Chinese companies who are communicating well during this crisis




Meet The Experts from Cision's Insights Team:
 


Chelsea Mirkin

Senior Vice President

 

As the head of the Cision Insights Americas division, Chelsea oversees a team of 200 research consultants in the delivery of research-based consulting to enhance corporate and brand reputation. The work she and her team deliver fuels the world's most admired organizations with the interpretive analysis, actionable insights and strategic guidance they need to set objectives, develop strategies and tactics, and stay on track over time, versus competitors and in light of best practice. 


Mark Weiner

Chief Insights Officer

 

 

Mark Weiner is the Chief Insights Officer for Cision, a member of the Arthur Page Society, an advisor for The University of Florida Public Relations Advisory Council, and a trustee for the Institute for Public Relations for which he also chairs the Commission on Measurement and Evaluation. Mark is the 2018 recipient of the Institute for Public Relations Jack Felton Medal for Lifetime Achievemen

 

 


Karinne Smolenyak

Director

 

 

Karinne is Director of Cision Insights leading a team of sector-oriented research executives providing strategic communications guidance for Fortune 500 companies and nonprofit organizations.  Previously she held analyst positions at Kantar and Beyond. Karinne graduated from the University of Michigan and currently resides in Salem, Massachusetts.  

 

 


Bernd Hitzemannr

Vice President

 

 

Bernd Hitzemann is the Vice President at Cision Insights, where he steers the global insights strategy for the automotive sector.  Bernd is involved with the World Car Award of the Year and various global Auto Shows. A German native, Bernd graduated from the University of Mainz and lives in New York.