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80% of marketers are using data to drive their decisions. And in this data-driven, digital world, PR must also be digital. Our latest eBook, Measuring PR's Impact: the Framework for Digital PR, covers today's top digital strategies, metrics, and best-practices for showcasing the total impact of PR to your C-suite.
What should communicators focus on?
Measuring PR's Impact: the Framework for Digital PR gives insight on how to prove that earned media is a reliable, scalable channel that drives revenue alongside the rest of the marketing mix.
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