February 01, 2021
/ by Glenn Frates
As any public relations and communications professional will tell you, creating compelling content that “cuts through the noise,” captures’ readers’ attention and incites them to take action is a tall order. Yet I’m continually impressed by how many of our clients are able to do it – and set an example for others in the industry. In this new monthly feature, we’re highlighting the press releases that stood out this month – and why.
We close out this first month of 2021 seeing the same growing trends we saw in 2020: Brands engaging their target audiences by going digital and including strong calls to action (CTAs) in their outreach to connect with their audience. As the brick and mortar experience continues to wane, brands need to stay relevant and front-of-mind by crafting a story that immediately captures a reader’s interest online.
Here are a few examples of brands that got it right in the month of January:
The Cision wire saw a January packed full of well-crafted press releases – I didn’t even touch upon the great engagement examples coming out of the all-digital CES show. As the year moves along, I look forward to highlighting more press releases leading the charge in standing out with their engaging content.
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