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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

7 Essential PR Metrics to Prove Impact

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Take a comprehensive approach to PR measurement

Do you struggle to quantify the success of your PR campaigns? If so, you're not alone - half of communications leaders face this same challenge.

It’s not hard to understand the reason PR measurement can be so difficult. With an almost endless stream of data available from so many sources, it’s difficult to know where to begin and what PR metrics to track.

Whether you’re just getting started with data and analytics, or looking to refine your PR measurement strategy, this tip sheet can help. We’ve outlined the best PR metrics to measure the effectiveness of your PR efforts and optimize your strategies for future initiatives.

Fill out the form to download your tip sheet, 7 Essential PR Metrics to Prove Impact.