April 01, 2021
/ by Glenn Frates
In January, I highlighted releases with strong CTAs, and in February, it was those leading the charge on thought leadership content. Rounding out this first quarter, I'm highlighting five releases in March that stood out when it came to brands delivering the promise of a positive experience to their readers.
While a press release itself can’t quite deliver on actual experiential marketing, it certainly sets the stage in exposing the reader to potential fun endeavors. A good release will spark the reader’s imagination on what the experience will deliver - and then tie that experience back to a particular brand.
Five releases that do a nice job crafting a positive brand experience in March were:
Remember that you’re competing with the vast amount of online content your target audience is consuming every day. If you want to truly engage them, entice them with an experience that creates a long-lasting, positive memory. This can be achieved by delivering a well-crafted, thoughtful press release like the five above. Happy Springtime, everyone!
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