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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

Build a World-Class Measurement Program

What do the world’s best-performing communications teams have in common? Data. They understand that data is critical to helping them do their jobs better and more effectively in an increasingly digital world. That’s why they’re investing in communications research and measurement at every stage of the campaign journey.

That’s also why dozens of the world’s most prominent brands and communications teams turn to Cision Insights as a trusted research and measurement partner. Our experts offer conflict-of-interest-free, human-validated data analysis.

When you meet with a Cision Insights expert, they’ll take the time to:

  • Learn about your team’s specific needs and goals
  • Discuss industry best practices, trends and developing innovations
  • Advise on building a world-class measurement program for your brand

Whether you're a seasoned pro or just beginning your media research and measurement journey, our Cision Insights experts can help advise on the technologies and practices that are leading communications teams to newfound success with proving ROI and tangibly driving business outcomes.


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