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The 2024 Cision and PRWeek Global Comms Report

Find out how 400+ PR and comms leaders worldwide are approaching the way they work in today’s media landscape.

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Analysis & Reporting

Maximize your influence across all media with market intelligence and brand reputation analysis from a dedicated global team
The world’s most valuable brands partner with the Cision Insights team for media measurement, brand reputation analysis, reporting and market intelligence that enables data-driven decision-making at the speed and scale of global business.

Advanced AI-powered media measurement & analytics technologies

Comprehensive, global media monitoring and social listening across paid, earned, social and owned media and deep communications and industry-vertical expertise to help your team:
  • Uncover nuanced insights into exactly who your message is reaching 
  • Quantify and qualify how your media efforts are driving stakeholder behaviors and business outcomes.
  • Deliver tailored, timely guidance for staying ahead of trends, managing brand reputation, and continually optimizing your communications.

Only the Cisions Insights team has the real time tools, the skills, the experience and the global scale to illuminate strategic communications opportunities and risks proactively—and shift your team’s focus and culture from taking credit to taking action.

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Worldwide, world-class team

Our global presence eliminates inconsistencies and inefficiencies that can result from working with different partners in different geographies. Our team supports group-wide and in-market requirements, working in the local time zone and language.

Deep cultural understanding

Sentiment analysis in the context of cultural differences should impact your communications strategies. Our experts represent these sensitivities with an understanding of local subtleties as they highlight actionable next steps.

Unique combination of skills

Insights teams are experts at analyzing media (paid, earned, social and owned), interpreting the impact of comms activities on business results, and advising customers on communications tactics and strategy.

Strategic insight and guidance from experts in your industry

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A full-service partnership

A dedicated global team works with you from the initial development of your analytical and reporting requirements, through to the delivery, presentation and executive discussion about the findings.

Sophisticated AI

Our analytics use sophisticated AI models to extract meaning and metrics out of your coverage. Then our sector consultants review and refine coding of key media content to enable granular analysis of subtle distinctions in topics, sentiment, engagement, conversion attribution and more.

Executive-ready formats

All reports are delivered in a branded format consistent with your internal presentations, familiar to colleagues, and suitable for sharing with stakeholders and management at every level.

Quantitative and qualitative analysis

Our consultants are deeply familiar with the dynamics, trends, challenges and nuanced communications for the markets they support. We combine clear data visualizations for a broad range of metrics with robust narratives to provide brand reputation insights with needed competitive and industry context. Actionable insights that explain what you need to know—and what you need to do—about your coverage, that help you further your objectives and evolve future strategies.

The Business Case

 For centralizing your media intelligence analysis

Learn how to calculate the cost of delivering precise media analysis—and how a consolidated approach can support greater productivity, unlock opportunity and ultimately enhance your brand reputation.

What our experts are saying

Measurement 101

Measurement 101

Sector Digests

Sector Digests

What Is Media Analytics and Why Is It Important?

What Is Media Analytics and Why Is It Important?

How Do You Measure PR? Expert Answers to Frequently Asked Questions

How Do You Measure PR? Expert Answers to Frequently Asked Questions

How Accor Streamlined and Scaled Their Global PR and Communications Strategy

How Accor Streamlined and Scaled Their Global PR and Communications Strategy


Cision PR and Communications experts take the time to understand your strategy, goals and challenges. In partnership with you, our team will recommend the optimal solution to help you understand, influence and amplify your story.

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