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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

Cision's 2019 Global State of the Media Report

Cision's 2019 State of the Media Report

We surveyed 1,999 journalists from all over the world for our 10th annual State of the Media Report - our biggest ever. The report includes info on:

  • (Dis)trust in the media
  • Attacks on the press
  • The role of data in deciding what stories to cover
  • Social media
  • Press releases and pitches

75% of journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut? Get tips on better pitches and learn what matters most to journalists in 2019.