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Understanding Today’s Media: Insights from Top Journalists

Join this panel with top journalists to explore findings from the 2024 State of the Media Report.

The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

2021 State of the Press Release

Every Press Release Tells a Story, Doesn’t It? Find Out What We Learned When We Analyzed More than 100,000

Comms professionals know the press release is a strong tool to help spread their message, but that strength lies in knowing what it takes to craft a compelling press release that grabs attention and incites action. For our 2021 State of the Press Release report, we analyzed more than 100,000 press releases and spoke to some industry pros to understand how press releases fit into their larger PR strategy. We also found some patterns PR pros should stick to when sending releases and some they should break to stand out from the crowd.

How does your press release strategy compare? Get this report to find out. You’ll also get answers to such questions as:

  • Which words do the most viewed press releases have in common?
  • How do multimedia assets impact engagement with press release content?
  • How have press outreach levels changed since the start of the pandemic?