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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

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Four Data-Driven Habits of Top Comms Teams

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Effectively Using Data to Demonstrate Value

The role of PR and communications professionals has never been more important, more visible, or more challenging. According to the Global Comms Report, today’s PR and corporate communications teams feel increasing pressure from their C-suite to drive business growth and prove the impact of their efforts. 

Perhaps this is why comms teams are relying on data and analytics more than ever. But even with access to more PR measurement tools and data than ever before, the struggle to mine that data and prove impact remains a challenge for teams worldwide. 

For those teams that are effectively and efficiently using data to measure their efforts, provide strategic direction, and demonstrate value…what is their secret? 

We answer this in Four Data-Driven Habits of Top Comms Teams, outlining the elements the most successful PR and comms teams have in common – from how they structure their teams and how they define success to the tools they use to measure success and prove impact.

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