Skip Navigation Accessibility Statement

The 2024 Cision and PRWeek Global Comms Report

Find out how 400+ PR and comms leaders worldwide are approaching the way they work in today’s media landscape.

Hero Resource Background

Four Data-Driven Habits of Top Comms Teams

Data points

Effectively Using Data to Demonstrate Value

The role of PR and communications professionals has never been more important, more visible, or more challenging. According to the Global Comms Report, today’s PR and corporate communications teams feel increasing pressure from their C-suite to drive business growth and prove the impact of their efforts. 

Perhaps this is why comms teams are relying on data and analytics more than ever. But even with access to more PR measurement tools and data than ever before, the struggle to mine that data and prove impact remains a challenge for teams worldwide. 

For those teams that are effectively and efficiently using data to measure their efforts, provide strategic direction, and demonstrate value…what is their secret? 

We answer this in Four Data-Driven Habits of Top Comms Teams, outlining the elements the most successful PR and comms teams have in common – from how they structure their teams and how they define success to the tools they use to measure success and prove impact.

Fill out the form to download the free e-book today.