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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

Mastering the Pitch: Data-Backed Strategies for Smarter PR

Proven Tactics for More Effective Pitching

Pitching can be rough for everyone involved. Journalists' inboxes (and DMs) are overflowing with pitches that are irrelevant to their audiences and the topics they cover; meanwhile, PR and communications professionals are struggling to identify, connect with, and capture the attention of the right journalists for much needed earned media coverage.

Mastering the Pitch: Data-Backed Strategies for Smarter PR explains how you can use data to craft compelling, relevant pitches that will incite action from journalists and generate more earned media – and more awareness for your brand.

Using this guide, you and your team will learn how to:

  • Use data to personalize your media outreach: Tailor your pitch to the topics journalists and media influencers cover and are interested in.
  • Build influencer relationships: Go beyond mass pitching and use data to gain intel that helps you build lasting relationships with key audience influencers.
  • Maximize your impact: Leverage data to engage with the right journalists to amplify your story and generate more engagement.

Fill out the form to get your free e-book, Mastering the Pitch: Data-Backed Strategies for Smarter PR, today.