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The 2024 Cision and PRWeek Global Comms Report

Find out how 400+ PR and comms leaders worldwide are approaching the way they work in today’s media landscape.

PR: The Next Scalable Marketing Channel

CMOs expect to spend 365% more on marketing analytics in the next 3-5 years

But currently, PR technologies are only receiving 18% of the's time for PR to take a slice of that marketing pie. Earned media is the channel 83% of consumers trust most - so shouldn't you be able to strategically plan, measure, and scale it alongside paid, owned, and shared media?

Grab the eBook to Learn About The:

  • Era of Digital Disruption:See how you can take advantage of latest PR technology measure your success with the same metrics digital marketing is using
  • PR Intelligence Loop:Scale the PR channel by defining quantifying success, tracking amplifying coverage, analyzing results, finally - repeating top-performing strategies
  • Changing Nature of Media: Keep up with the viral spreading of "fake news" by leveraging technologies to stop PR crises in their tracks
  • Next-gen PR Measurement:Focus on the total brand, digital, bottom-line business impact of your PR initiatives by using the Communicator's Funnel
  • Content Creator Community:Identify the top journalists, influencers, publications that are best for spreading your message to specified target audiences