CMOs expect to spend 365% more on marketing analytics in the next 3-5 years
But currently, PR technologies are only receiving 18% of the budget...it's time for PR to take a slice of that marketing pie. Earned media is the channel 83% of consumers trust most - so shouldn't you be able to strategically plan, measure, and scale it alongside paid, owned, and shared media?
Grab the eBook to Learn About The:
- Era of Digital Disruption:See how you can take advantage of latest PR technology measure your success with the same metrics digital marketing is using
- PR Intelligence Loop:Scale the PR channel by defining quantifying success, tracking amplifying coverage, analyzing results, finally - repeating top-performing strategies
- Changing Nature of Media: Keep up with the viral spreading of "fake news" by leveraging technologies to stop PR crises in their tracks
- Next-gen PR Measurement:Focus on the total brand, digital, bottom-line business impact of your PR initiatives by using the Communicator's Funnel
- Content Creator Community:Identify the top journalists, influencers, publications that are best for spreading your message to specified target audiences