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The 2024 State of the Media Report

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The PR Lifeline: A Step-by-Step Guide on How to Manage a PR Crisis

No One Expects a PR Crisis to Happen to Them

There are two common sayings in the PR industry: all press is good press, and every crisis is an opportunity in disguise. However, these sayings are only true if you and your team are prepared for the worst.

No one expects a PR crisis, but it can happen in an instant. And what your team does next matters immeasurably. That is why Cision created this guide to creating an effective crisis management and communications plan.

From managing your team and crafting the right responses at the right time to keeping tabs on the conversation, we walk you through the steps to creating a strategy that empowers your team to be ready to act the moment an incident occurs.

Download the Step-By-Step Guide to Managing a PR Crisis, a must-have guide for anyone tasked with brand reputation and management.