It's a difficult time for brand communications; there’s a fine line between being helpful to your customers and audience and attempting to capitalize off of a scary situation. We at Cision want to help you be a trusted source of information for your industry in times of uncertainty.
Due to the rapidly shifting news cycle and growing concerns about COVID-19, we've put together some best practices for brand communications in difficult times as part of a larger resource page:
You can also download our guide to start effectively communicating with your customers here. Additionally we'll be hosting a webinar this Thursday 3/19 at 2pm CT around this topic with a panel of experts from across different industries. Get all of the details and register here.
For the very latest on media coverage around COVID-19, our insights team created a sample report and live dashboard to help our clients get a better understanding of the current media landscape, which you can find here.
Please stay safe and healthy, and let us know if there is anything we can help you with.
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