July 30, 2020
Comms Best Practices,
/ by Sarah Parker
Our 2020 State of the Media Report was our biggest ever (not to mention that it launched during the most unique circumstances we've dealt with to date) and it got us thinking: What is the State of the Press Release in 2020?
We decided to dive into the data to find out both how the global pandemic changed things as well as to put together some general press release best practices (and compare things to our 2020 State of the Media results were it could give us more insights).
How COVID-19 changed the press release:
Press release best practices:
There are other insights, such as where (on what devices) people read press releases which can help inform length of a release, what kind of multimedia you might want to include, and more:
Plus so much more! You can download the full State of the Press Release here, and join us for a State of the Press Release webinar on August 12th at 1pm CT.
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