Mar 01, 2021 / in Best PracticesTop Lists / by Glenn Frates

The press releases I highlighted in January, which did a great job of cutting through the noise, focused on “going digital” and included a strong call-to-action. For this month’s review, the stories that stood out were those taking a thought leadership approach.

Thought leadership is a great piece of content marketing that helps establish a brand as an expert in its field and builds credibility for the brand as a trusted source. Fostering positive brand awareness also goes a long way in attracting future loyal consumers and increasing strong search discoverability results down the road. 

Here are a few examples of brands who did well on this front in February: 

Thought leadership pieces, which position a brand as relevant and as an expert, are great content options we see on the Cision wire, and something to keep in mind for your editorial calendars as we move along this year. They’ll keep your brand top of mind in journalist headline queues – and hopefully near the top of search page results.

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About Glenn Frates

Glenn Frates is Regional Vice President of U.S. Distribution at Cision. Glenn’s 20+ years experience in content distribution and best practices, global marketing strategies and large-scale operations management has provided him a broad perspective on what does and doesn’t work well in the Marketing/PR arena.