May 12, 2021
/ by Mary Lorenz
If Day 1 of Cision’s very first State of the Media Summit could be boiled down to three words, it would be this: Know. Your. Audience.
Throughout the Summit sessions, our panelists – esteemed journalists and editors from media outlets across the U.S. and Canada – reiterated this point. The universal message was knowing who you’re reaching out to, having familiarity with the topic (or topics) they cover and understanding their audience is critical. They also shared tips on getting a reporter’s attention, how to effectively build relationships with journalists and what it takes to get better coverage.
Of course that’s not the only takeaway from Day 1 – far from it. In case you missed it, I’ve done my best to provide the Cliff’s Notes. In no particular order, here are just a few of the top (paraphrased) tips and helpful insight our panelists let us in on:
And that was just the opening session. Take a peek at some of the bon mots from our industry-specific breakout sessions:
We closed Day 1 out with “PR’s Got Talent,” an “America’s Got Talent”-style contest where PR pros pitched journalists in real-time for candid feedback and the chance to become America’s next PR pro (or win a gift card. I forget). It was a good way to wrap up the day, with panelists offering up a few final pieces of pitching advice for all PR pros in general.
Looking for more takeaways? Check out the Day 2 recap or watch (or rewatch) the entire Summit on demand. You can also follow the Summit conversation on Twitter using #SOTMSummit
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