September 20, 2021
Comms Best Practices,
/ by Mary Lorenz
With the advance of social and digital channels as a way to reach audiences and increasingly sophisticated PR analytics available to help PR pros shape their campaigns, it would be easy to write off the press release as an archaic media outreach strategy. But it would also be a mistake.
How so? Glad you asked! Here are five reasons the press release is very much alive and beneficial to any marketing strategy.
Bottom line: Press releases remain one of the best ways to get in front of your target audience. The key to standing out is making sure your press release is well written and clearly demonstrates what you’re promoting and why it matters to your audience.
For further proof of the enduring value of the press release (and insight into creating a stand-out press release), check out the 2021 State of the Press Release Report.
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