Nov 17, 2022 / in Media BlogUS Blog / by Rocky Parker

See the original post on Beyond Bylines.

Happy Holidays ornament
Photo provided by Osman Rana on Unsplash.

 

While you might be watching your colleagues start off on their vacations or staycations, you’ve got more holiday feature writing to do. This annual deadline might not always lead to your most creative writing.

Thankfully, you’ve got a place to go: PR Newswire for Journalists can help journalists and bloggers fill those empty spaces on their websites with compelling holiday news content.

When readying your site for the holidays, we’ve got you covered.

Standalone Holiday News Stories

Thanks to content marketing, news releases have become great vehicles for storytelling. Marketers and publicists know you’re pressed for time and low on staff through the new year, so they’re making releases easier than ever to use.

A quick search of recent releases uncovered these announcements, which can be used as standalone holiday pieces:

Holiday News with Multimedia

If you’re searching for high-resolution images and/or videos, you’re in luck – many releases sent via PR Newswire include multimedia elements, making them easy to download and add to your story.

Feel free to publish photos, logos, and videos without worrying about copyright issues. Everything on our newswire is fair game for use.

Here are just some of the images you might find if you search for holiday news on PR Newswire for Journalists:

Collage of holiday photos from press releases sent via PR Newswire
Top row, left to right: Photos by Lowe's Companies, Inc., Kellogg Company, and UGG; Middle row, left to right: Photos by Kentucky Fried Chicken and spokenote; Bottom row, left to right: Photos by 7-Eleven, Inc., Explore Asheville Convention & Visitors Bureau, and Hidden Valley Ranch.

 

Holiday Travel News

This seems to be the first year since the pandemic began that really feels like something resembling normal, so you’d expect holiday travel trends to also return to expected levels. And while that’s somewhat true, inflation is having an impact on travelers’ spending and vacation plans.

Here are a few recent holiday travel news stories you might have missed.

Holiday Shopping News & Gift Guides

Consumer and retail companies are announcing new products and savings for consumers. And similar to recent years, many of the holiday sales are starting early, have been extended over several days/weeks, or have moved entirely online, so it’s important for journalists and bloggers to keep up with the latest announcements.

If you’re putting together a deal guide, a list of gift ideas, or holiday budgeting tips, a custom newsfeed on PR Newswire for Journalists will help you find the perfect holiday content to fit your needs.

Here are some recent press releases related to holiday shopping:

In addition to gift guides and shopping trends, brands are also taking a look at how inflation and the supply chain are affecting consumers’ purchasing decisions this season:

Evergreen Holiday News

Say you’re a magazine writer and you closed your holiday gift-giving guide or roundups months prior. You likely must continue updating your website.

So unless a major news event occurs, you’re probably still recycling the same ideas, tweaking them a bit, and adding a 2022 or 2023 label.

Need some evergreen ideas to start from? Try these:

Need to follow up? That’s easy.

If you decide to make a few calls to supplement the press release content, finding a source to interview isn’t impossible, even at this time of year.

Every release that crosses our newswire comes with a media contact in the release. Email and phone numbers are standard, and these folks are ready for your questions.

Finally, if you’ve not already tried our ProfNet or HARO services, give them a try. There are thousands of sources available for interview at any time.

Read more from the Cision Media Blog, including the latest media moves, upcoming events, and more.

 

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About Rocky Parker

Rocky Parker is the Digital Content Lead at Cision and has been with the company since 2010. In addition to writing content for Beyond Bylines and the Cision blog, she works with journalists, bloggers, and content creators to create their targeted newsfeeds from PR Newswire for Journalists. Rocky also counsels on SEO and content writing best practices.